Lawyer ads are not known for their restraint. At all. They usually feature over the top yelling, cheesy graphics, and laughably bad tag lines. And those are the respectable ads. The ads below fall into a league of their own. I scoured high and low to bring you the 17 most ridiculous lawyer ads of all time.

Make Em Say Unnnh

If you want to be taken seriously as a law firm, getting a washed-up ’90s rapper might help? This one is full of awesome.

The Gladiator

“I cannot rip out the hearts of those who hurt you. I cannot hand you their severed heads.”
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Opening Keynote – Marty Weintraub
Social communities can be valuable
Twitter works well for celebs and big brands
Do be present on Google Plus, personalized results important.
HIPAA is no reason for doctors and hospitals to not use social media. Unless you tweeting patient records.
Social Media is not Mon-Fri 9-5
Senior talent should be handling social, not interns.
Social should lead to sales. Always.
Facebook – advanced segments and lookalike audiences. Target people who buy marketing services and products.
Target people who work for your target companies
Selling with social
#1 Listen well around brand terms and relevance
Compliment others in the industry and complimantary products and companies (Example apple orchard and a cider maker)
#2 cherry pick your channels
-Determine voice
-Optimize profiles and link to others
-Research, engage and follow influencers.
Use psycographics in social


Local SEO – Darren Shaw – Whitespark CEO
In Google clicks and CTR affect rankings
have people click on your listing
Can affect local map pack and organic rankings.
Try 5 clicks a day for a week
-Try 50x a day for 3 days
Dont test really high rates, to appear more natural.
May need time to simmer, before rankings jump.
Can you know your competition out through “pogosticking?” Possibly
Google is always mixing up local results, to test. May vary map pack often in lower competition areas to find out what users like. High competition areas can have less variance, due to lots of clicks/data.
Check out the “Multi-armed bandit” testing theory. Google does this.
herefore, local rank tracking methods are borked. They dont truly work. Would have to track daily, or even hourly and watch trends to truly know.


Brian Lafrance – Optimizing WordPress
Proper setup is critical
-check out Pair Networks and WP enginge for hosting
-Nginx instead of Apache in some cases
-Themes: Underscore and Bone
-Response design is critical. Think of mobile first, not as afterthought. Especially since Goolge just rolled out the “Mobile Friendly” tag in serps.
-Use logical breakpoints in mobile, and minimize resources for pageload
-Use WPConfig……..WP-Debug to find issues in dev.
-Set max image height to 9999
-Use plugins sparingly
-Cache plugins: W3 Total Cache, Total Cache
-CDN: cloudflare or MaxCdn
Noindex your tag pages. Cant help and can hurt you.
Javascript: use Google Hosted Libraris often.
Use Errorception for monitoring – combing JS scripts
Use hooks rather than editing core files
Check out Sucuri for security of site.
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Triumph Sprint ST -British Racing GreenOver this past weekend I’ve crossed the 50,000 mile threshold riding motorcycles. It’s taken a little over 3 years to hit that mark, so you can say I ride a lot. I commute daily, do weekend fun rides with friends, and have taken longer trips. I usually tell people that riding a motorbike is about the best fun you can have with your clothes on. That’s not to say its all rainbows and fluffy bunnies though. I’d like to think I’ve learned a few things in the past few years, and want to share them.

1. Practice. Practice. Practice.

I unceremoniously got off to a pretty rough start with motorcycling. I did take the MSF course, which I highly recommend to anyone. I guarantee I was the sloppiest in the group. I had literally zero riding experience prior to the course. Absolutely none. Before the course was over, the instructor pulled me to the side and told me I had a lot to work on. He made me absolutely promise to practice a lot before I hit the streets, and to not be silly and go out and buy something like an Harley Ultra Classic straight away. I’m not sure why he passed me that day, but pass I did.

A couple months later, I bought a 2003 Honda Shadow 750 from the coworker of a friend who was getting divorced. The bike was solid, but I wasn’t ready. I practiced by riding around the neighborhood where I lived for about a week, before disaster struck.

It was a beautiful Saturday morning, and I went out to ride around and practice some more. One thing I didnt have the hang of were right turns from a stop. I was going to get gas around the corner, then come back to the safety of my neighborhood. That never happened. I was trying to make a right hand turn at a light, and kept stalling the bike. A couple of cars were behind me and getting impatient. I was feeling stressed. I gave it too much gas and dumped the clutch. What happened next was that I was in the far lane of the intersection with the bike on top of me. When the bike dumped, I could feel my right foot crunch, and knew I was in trouble. I had broken 2 bones in my right foot, and needed surgery. I didn’t get back on the bike for near 7 months after that, even though my foot had healed up within a few months.

The key here in my mind was that I thought I was ready, but I wasn’t. I really needed to practice launches and right turns and a few other things I’d be using daily. I didn’t, and now I had a $16,000 right foot. Sad Panda.

2. Wear The Right Gear. It just May Save Your Tail

It’s a worn out statement on any moto site that wearing the right gear can literally mean the difference between brushing off your pride and walking away, and needing surgery to put yourself back together. If I had been wearing my Gaerne GP-1’s that Saturday morning, I’d have picked myself up and been fine. But I wasnt, and greatly wished I had been.

I’ve slowly put together good riding gear over the past few years, as deals came up and I was able top purchase pieces. These days I normally wear Sidi boots, Bull-It riding jeans with knee armor, a Triumph leather riding jacket, RS Taichi gloves, and an Icon Alliance helmet. These pieces change a bit if it’s really hot, cold or if I’m doing more spirited riding. If it’s 35 outside or 105 here in Dallas, I’m prepared.

One of the things I’ve learned about clothes in general, in addition to riding gear is: Buy the good stuff, and take care of it. One person I learned a ton about gear from is Wes Siler, formerly of RideApart. He used to take a ton of flak on the comments about recommending expensive gear. I’ve worn cheap hand me down stuff I’ve gotten off others on moto forums I frequent. Bottom line is the cheap stuff generally doesnt fit, or wear like the expensive stuff does. This isnt as some suggest, “conspicuous consumption” but gear that can literally save your hide.

3. Always Be Learning

I’m an avid reader, and try to learn a lot. I know the stakes of getting it wrong on a bike, and always tell people that the price for getting it wrong is pretty high. The margin for error is close to zero. To paraphrase Casey Stoner “If you lose the front on a car, you go wide. If you lose the front on a bike you crash.”

I’ve read Proficient Motorcycling, read the usual suspect motorcycle sites, and never stop trying to get better. I’m itching to start doing track days, and do California Superbike School. It will be fun, I’ll learn a lot, and become a much better rider.

4. Ride. A Lot

I associate and ride a lot with a group of friend that call ourselves the Thursday Night Irregulars. We meet every Thursday night..sometimes. Everyone in the group commutes on bikes and does fun rides on weekends also. These guys RIDE. And everyone in the group has close call stories, with a few bang ups on occasion. No one has had a serious wreck in the time we’ve known each other, which is a few years now. That’s a couple hundred thousand miles on bikes combined. I’d say that’s a pretty solid record.

It’s said that we are what we consistently do. If you ride daily, you’ll become a great rider. The people I worry about are not the ones who ride daily, but the ones who ride only on nice Saturdays, and mix it with a few *ahem* beverages, without wearing any gear. Your denim vest, sunglasses, and kevlar bandanna don’t qualify as proper riding gear. Good luck sliding down the road in that.

5. Pick The Right Riding Group(s)

The people you ride with can greatly influence how you ride, and how often you ride. If your group wears gear, rides a lot, and generally acts like adults, chances are you’ll be just fine. If you hang out with guys referred to as “squids” and think doing stunts or going 120 on the freeway is a great ride, best of luck to you.

A lifetime of riding is a marathon, not a sprint. You want to make it to the finish in one piece.

6. You Can Do More Then You Think

On the bucket list are extended tours on South America and Europe on a motorbike. I fully believe that the best way to see the sights is astride a motorbike. This past summer I rode from Dallas to Chicago on my Triumph Sprint ST, and back. A couple friends thought I’d lost my mind to take a trip that’s 1k miles each way by myself. It was a bit of a mini-bucket list idea, or “quest” for me. I wanted to do it, to have done it. I also wanted to see family and explore the city of my birth on my terms. Lake Shore Drive is pretty awesome on a bike, not gonna lie.

The bike was checked over by RPM Cycles here in Dallas before leaving, and everything was fine. Nothing blew up or fell off during the trip. The bum was the limiting factor rather than the bike. Take breaks every 50-75 miles, and you should be fine on long runs. Also stop for BBQ. You’ll have to trust me on this.

7. Choose Your Bike(s) Wisely

The Honda Shadow was a great around town bike. That was about it’s limit though. I took one trip to Austin on it from Dallas, and knew that for longer trips I’d need a different bike. Lots of folks who don’t ride think that bikes are like cars, in that you can get on whatever and go cross country. This is far from the case. I knew I wanted a sport-touring bike that would be faster, smoother, had hard luggage, and could eat miles if desired. Wound up with a Triumph Sprint ST and have put just over 25k miles on her so far. A R1 or RC-51 may be added to the stable. The Triumph likely isn’t going anywhere.

Choose a bike that lets you do what you want to with it. Unless you’re really really good, you should be the limiting factor rather than the bike. This takes different forms for different folks. Figure out what you’ll really be doing with it, and get something suitable you can ride the wheels off of.

See You On The Road!

Motorcycling can be one of the most amazing, spiritual, freeing things you can do. I found it a bit later on than some others, and am glad I found it. It’s transportation, hobby, church, and relaxation all in one. If you don’t ride yet, but have been itching to do so, take the MSF course or similar. Jump on in, the water is fine. I’ll see you on the road.


Who are you selling to? Who is your “tribe?” Who are your “raving fans?”

There are mainly two approaches to this question; Companies and brands seek either the top or bottom of the market. The bottom of the market, I’d like to dub the “Walmart effect.” This means massive economies of scale, lukewarm followers, ease of access, and basically being a commodity. If prices go up, or things go sour, your so-called “fans,” leave in droves to whatever the competition may be, who has lower prices. Who’s loyal to Walmart really? Think about it. Is this a company that you’d buy a t-shirt with the corporate logo on it, have the slogan, or logo tattood on your body? No way jose! The only folks wearing Walmart shirts are those working there, and even then, they usually make a face about it.

The flipside of this are companies that seek an audience that really “gets it.” The products may not be for everyone, so these brands tend to be smaller, but those who understand, are die hard followers. This is a company that you buy the t-shirt, get the tattoo, and buy the underwear too. Think of the the best rock band ever Led Zeppelin, Apple, and my personal favorite, Harley Davidson.

harley-davidson-logoBeing an avid motorcycle rider, I see folks who ride Harleys, in the U.S. at least, almost having an “us vs them” mentality. In many Harley riders minds, it’s Harley then everyone else.  This is not a product of the bikes themselves, but more an extension of the marketing message, and company branding. Harley, unlike Apple, is famous for resisting change, really. They sell big v twin motorcycles, and if thats not your bag baby, then its not the company for you. Those who do however, buy the t shirt, boots, wallet, and a litany of other things. They are a decent motorcycle company, with an absolute Rockstar marketing department.

Think of the brand your building….what are you doing to stand out and build unique loyalty, so much so that your customers would buy a shirt, and wear it with pride?


What Are you Building?

by jchannell

Ask yourself, what am I primarily building? Is it a skill set, or a lifestyle? A skill set is a framework, and a specific set of tools, to be used in varying situations. It’s like having all the crayons in the box. A lifestyle is something that becomes what you are. Think Donald Trump as a prime example (whatever your personal or political thoughts may be, the man is a business genius.). Does he have to go out, and  and send resumes, and do deals from scratch? Cold call, build attraction to his projects and ideas? NO. He probably hasnt had to to that in the past 30 years, unless he wanted to. He built a lifestyle that brings the deal and opportunities he wants to him.

I have personally, lived on both sides of the equation. In college, I had a lifestyle, because of involvement with a campus org, but not the skills to truly make it work. Meeting people can be harder after college, so take note, university students. When I found certain mentors, I focused on building a skill set, and framework. You start from zero, and build a  business and a brand. It’s a hard road, as lots of people dont know you from anyone, but the skills learned are vital.

More recently, through my business and branding ventures, I have started to build a lifestyle. I have worked with several local venues, and know many of the regulars and staff. When you walk into a venue, and many of the staff, and people know you already, your life is much easier. THEN, it is time to use skills, to close it out, as you are already half the way there. Social proof and status, is a very strong component. As is safety. A potential client’ss defenses will not go up when half the place knows you, vs being some yahoo that she doesn’t know, or know of.

In closing, I believe that learning the skillset FIRST, then learning to leverage it through a lifestyle is a wise move. Think about what you do when you go out. Do the staff where you go know you? Do you have friends there? Are you there for any reason other than to have pitch something? Have you learned a method, and are building on it? I’d urge you to have a vehicle, or system that allows you to build a lifestyle, where things come to you.
That’s my dream, and daily work.



People as Interchangeable Parts

August 22, 2012

In the past, tools and machined parts were custom made. One of a kind. Unique. When something broke, or needed replacing, a one off replacement for that unique situation was sourced. You carriage or wheels we likely to be different then you neighbour’s. Then came the industrial revolution, large scale manufacturing, and assembly lines. A […]

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I Live in Dallas Radio – Episode#2- Culinary Anarchy & Live Mural Painting at Bryan Street Tavern

August 18, 2012

This is our second episode of I Live In Dallas Radio. This I Live In Dallas show, co-hosted by Neil Lemons and myself, features two outstanding Dallas movers and shakers, William Keller, and Jerod Davies. We chat with  while enjoying the outside patio scene at Bryan Street Tavern in East Dallas.   The reason we […]

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Raison d’etre

August 18, 2012

    Why does this site exist, the raison d”etre, or “reason for being?”  The concept is for it to be a hub of my leadership and business related thoughts, as well as an aggregator, for whatever project I’m working on at the time. I want this to be “home base.” I’m not the first, […]

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I Live in Dallas Internet Radio-Episode#1-Lockhart Smokehouse

August 12, 2012

This is the premier episode of I Live In Dallas Radio. This podcast features I Live In Dallas co-founder Neil Lemons and I hanging out at Lockhart Smokehouse in the heart of Oak Cliff’s Bishop Arts District. In this intro Internet radio show, we talk about several topics including: -Some of our favorite BBQ joints […]

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